On January 27, 2010 President Obama gave another articulate, heartwarming, and reassuring speech to The United States of America. For my Electronic Media & Writing course we viewed the first ten minutes and then we were instructed to analyze what we got a chance to watch. Please take a moment to look at one of his most powerful speeches.
Thesis
The United States of America has struggled through lost jobs, deployment, and college debt, we have started to make changes and continue to make changes in order to be a stronger nation.
Facts
1-in-10 Americans are still struggling to find jobs.
Unemployment may have doubled in size if Obama didn't take the actions that he did.
65% of Americans now have more affordable healthcare.
25% of Americans who are new homebuyers, college students, received tax-cuts
Brain
Neocortex: We listen and hear the powerful words that Obama says to his country. We then process and analyze the words. Obama definitely gave us a lot to think about.
Limbic: Obama addressed how many jobs were lost, and how it is very difficult for most people to find a way to pay for college. These real issues trigger emotions for millions of Americans.
Reptilian: We need jobs and money in order to survive.
7 Principles
Production Techniques: The camera captures different emotions by switching to Obama, and then to the crowd.
Emotional Transfer: Obama discussing the war, lost jobs, and Americans not having enough money to pay for college.
Value Message: Every words that Obama spoke were valuable to everyone in America.
Individual Meaning: Some Americans could relate to the war, others could relate to the struggle of paying for college, and others could relate to the war.
8 Trends
Technological: The speech can now be found on YouTube and other popular websites on the World Wide Web.
Aesthetic Shift: We have the ability to watch the speech on our iPhones and iTouch.
Cultural Shift: Obama addresses moving forward as a nation.
29 Persuasive Techniques
Symbols: The American Flag behind Obama, as well as the patriotic ties and pins both Obama and Biden wear.
Group Dynamics: Addressing the audience as "Fellow Americans."
Humor: Obama compares the bailout to a root-canal.
Testimonial: A stimulus check for plain folks.
Plain Folks: Real American stories. (Lost jobs, struggle to pay for college, etc.)
Nostalgia: Reflecting back on past wars.
Warm Fuzzies: Obama discussing children.
Scientific Evidence: He added statistics to support his speech.
Maybe: Obama said that unemployment may have doubled in size if he didn't take action and issue a bailout.
The End.
Thank you for taking the time to read this!
I hope you enjoyed my blog on Obama's most recent speech!
VERY GOOD analysis here, Sierra.
ReplyDeleteI'd push you to be a bit more critical of Mr. O - indeed, his speech is stirring, as you say - what about accuracy? Context? Untold stories?
You apply our power tools quite well.
I look forward to reading more.
Dr. W